Practicalmadness

MSNBC reports that not only is Dr. Pepper launching their own MT blog to promote Raging Cow, the company's new line of milk-plus drinks, but they are recruiting "key-influence bloggers" to help start a grass-roots marketing campaign in return for swag.

To me, the phrase 'key influence blogger' suggests that they've co-opted Kottke, Hourihan or a Trott. But I'm an old fogey; they're actually thinking of the authors of popular teeny blogs, who are being flown to Dr. Pepper's Dallas headquarters accompanied by their parents to be inducted into the Bovine Order.

Dr. Pepper has not released any information regarding exactly which sites will be participating in this viral marketing campaign, although MSNBC quotes "Nicole, 18, a Louisiana high-school senior with a popular blog" as saying that she and her fellow moobloggers are "independent and can advertise Raging Cow the way we want."

DPSU hopes that their moobloggers will “be part of the ‘in the know’ crowd” and prove influential in hooking teeny-boppers and their older siblings on glorified chocowit milk.

You will note that I'm having way too much fun calling these children 'moobloggers'.