Practicalmadness

First, look at this. Yes, that's a weblog, powered by Movable Type, written by a cartoon cow.

Now, look at this. It's the website for Dr. Pepper/Seven Up, Inc., makers of fine beverage products. See anything familiar?

"Having escaped from a dairy where milk was the only option, Raging Cow's unpredictable and mischievous mascot symbolizes the independence and enthusiasm of the brand's target consumers. We wanted a representative that would reflect the adventurous spirit in people, a creature with a flair for making a point. We found a perfect bovine, and she is 'udderly' overjoyed to be promoting Raging Cow until the cows come home.

"Unfortunately, or fortunately, depending upon how you view it, her only utterance is an occasional 'primal moo,' which is tantamount to a bovine scream."

If you haven't pieced it together yet, Raging Cow is a new line of flavored milk drinks which are currently being tested Out West Somewhere (look for them at 7-Elevens in L.A., San Diego, Dallas, Austin and Denver). The new ‘milk with attitude' is available in five yummy flavors – Piña Colada Chaos, Jamocha Frenzy, Berry Mixed Up, Chocolate Caramel Craze and Chocolate Insanity.

I feel a bovine scream coming on.

In other beverage news, Coca-Cola will soon be releasing the latest entry into the Brand Name Expansion Soda market: Sprite Remix, featuring "a tropical version of the great taste of Sprite" and "a unique treatment of the signature Sprite logo".

Personally, I think they should follow in the footsteps in the competition and release a soda called Etirps, which would be exactly the same as Sprite, except for the welcome addition of caffeine.

Updated: In my research for this post, I discovered that Odwalla (and their East Coast sister company, Fresh Samantha) is a Coca-Cola brand. This is very distressing, as whenever I drink an Odwalla orange juice, one of the first things to pop into my head is how much better it is than nasty Minute Maid swill. (Minute Maid, you may or may not be aware, is also a Coca-Cola brand.)

Moooooooo! Moooooooooo! Moooo-hooo!