Practicalmadness

"...and she kinda kicks his ass," I finished explaining, "so they're going to put Oprah reruns on at 11 and just tape-delay Jimmy Kimmel after that."

"Tall One!" The cat pulled up alongside my right foot like a striped, furry police cruiser whose suspect had just ducked into my pants leg.

"Yes, Sophie?"

"What is an...'Oprah?'"

"Ah, yes. Well, Sophie, an Oprah is many things."

"Can I eat it?"

"Not usually."

"What is it?"

"Well, it's a book club...and a TV show...and a magazine...and I think also a popular line of jams and jellies...and it slices and dices..."

"Wait! You mean it can be all of those things at once? A show on the glowy box, and a magazine for me to take into the loo, and something to club things with?!"

"Umm, yes, Sophie."

"How...wonderful!"

This is how our cat learned about the magic of branding.