Practicalmadness

I have come back to complain that while Jason Kottke can be bothered to post a review of Miranda July’s Me And You And Everyone We Know, he apparently cannot be bothered to, like, post a review of this movie everyone says is so awesome. He is rather more concerned with such so very New York things as truffle butter:

The auditorium we were in [at the new IFC Center] doesn’t have stadium seating like most newer theaters do, but the sound was great and they’ve got digital projection…However, the butter from the concession stand only comes in two baffling flavors to top your popcorn: rosemary flavor and truffle flavor. We opted for the truffle and quickly wished we’d done without…popcorn that tastes like a side of mushrooms with your chicken breast is pretty yucky. Stick with the basics, gang.

Yes, Jason, I agree with you that truffle butter on popcorn is sort of like serving tahini and blackberry compote on focaccia and calling it a PBJ: it misses the point so gloriously that you need a certain hard callus of superiority to unequivically say that it is wrong. Because, you know, it’s at least an interesti— NO. It is truffle butter on popcorn. It is wrong.

And yes, I think the experience of checking out a hot new theater with HD projection and a hot no-commercials policy and hot, hot truffle butter for the popcorn is probably so incredibly cool, and it kicks the movie’s ass so incredibly hard that you can post something called a “movie review” that doesn’t at all mention the movie.

Ultimately, this post is intended less to excoriate Jason for failing to mention the movie in his movie review, and more to get some kind of hypocritical lesser hipster thing going on regarding truffle butter. (Oh, and it was imitation truffle flavor, wasn’t it? I forgot to mention that.)

As I live in a community where we think it’s pretty hot shit to serve kettle corn and something called a “fry cone” at the concession stand — and this is at the theater in Evanston, 45 minutes away by car — I will mock New York for its Kobe beef hamburgers and truffle butter popcorn. Everything will I mock. Everything!

Well, except the Shake Shack. There is nothing funny about the Shake Shack. Man, I wanna go to New York.